ABOUT

I am an Art Director and Senior Designer with over a decade of design and project management experience. I have worked in a variety of positions both as a member of a large design team and as an independent designer, responsible for entire projects from conception to execution.


Please refer to my resume | CV for more information.


EDUCATION + SKILLS

Education

MA in Art, California State University, Los Angeles
BA with honors in Fine Arts, Lake Forest College
BA in Psychology, Lake Forest College
Ongoing coursework in Art


Skills

Art Direction, Web Design, Graphic Design, UI User Interface Design, UX User Experience Design, Mobile Application Design, Project Management, Interactive Design, Identity, Branding, Teaching, E-Learning, Wireframing, Illustration, Animation, Traditional Media

Software

Adobe Creative Cloud, Microsoft Office, various Content Management Systems, Wireframing, and Prototyping Tools. Can code HTML and CSS and implement jQuery and Javascript

EXPERIENCE

Contract UI Designer, ASI Creative Labs, 2018

• Create content marketing materials for various clients.


Creative Director, Elizabeth Morello Design, San Francisco, CA, 2015 - current

• Increase sales and traffic by creating print, web and interactive design work for a variety of clients.

• Create awareness for non-profits by doing a variety of volunteer design work.


Contract UI | UX Designer, LinkedIn, San Francisco, CA, 2017

• Create educational and marketing materials for the four lines of business in the Sales Readiness Department.


Contract Art Director | Senior Web and Graphic Designer, Pearson, San Francisco, CA, 2016

• Worked with the Pearson Marketing Department to create visually compelling digital and print projects that promote consumer interest. Projects included: branding, mobile application identity and iconography, infographics, digital and print brochures and other marketing collateral.

• Created mobile application icon, launch page, and in-app graphics for Versant™.

• Highlighted assessment products by designing microsites that encourage communication between consumer and sales team.

• Updated existing product branding to create consistency with the current corporate style guide. Created templates for team members to save time.


School Docent, San Francisco Museum of Modern Art, San Francisco, CA, 2015 – current

• Guide educational and informative tours for children grades 3-12.


Contract Product and UI | UX Designer, Mighty Play, San Francisco, CA, 2014 - 2015

• Analyzed user experience UX wireframes to design the user interface UI for a new interactive learning application, Mindtap Foundational Math™, to be used by university instructors and their students.


Instructional and e-Learning Designer II | Project Manager, Academy of Art University, San Francisco, CA, 2011 - 2014

• Attracted new students by creating online courses that parallel the content and experience of campus-based courses.

• Created new and curated existing mixed media to add to written course content for the purpose of enhancing the online student learning experience.

• Managed course-building teams consisting of content editors, instructors and video professionals.

• Shared effective solutions in course building with colleagues.


Freelance Web, Graphic, and UI | UX Designer, Various, London, UK, 2006 and 2008

• Worked on a variety of print and web design products for clients including: LexisNexis, The BBC, Knapp Goodwin, Harvest Digital, Clear Design, Mission Communications, and FWD Marketing.


Contract Designer | Project Manager, CTB | McGraw-Hill, Monterey, CA, 2008

• Worked with the CTB Marketing Department to create visually compelling digital and print projects that promoted consumer interest. Projects included: branding, web design, digital and print brochures, and other marketing collateral.

• Designed a new consumer home page to attract new customers and engage existing customers.

• Saved time for team by creating templates for future landing pages and direct marketing e-mails.


UI and Direct Marketing Designer, West Marine, Watsonville, CA, 2007 - 2008

• Drove online traffic and sales by designing all direct marketing emails.


Senior Product and UI | UX Designer, The Critical Thinking Company, Seaside, CA, 2005 - 2006

• Increased sales by transforming a mid-century curriculum workbook, Basic Thinking Skills™, into an interactive game format.

• Created appropriate and imaginative functionality consistent with the workbook.

• Designed product with an emphasis on a successful user experience.

• Created visually appealing UI interface for screens in game.

• Involved in all phases of the production: testing, design and functionality.


Previous Experience

Interactive Designer, Stirling Design, Aptos, CA

Graphic | Interactive Designer, California State University, Los Angeles, CA

Graphic Designer | Photo Editor, Variety | Daily Variety, Los Angeles, CA


REFERENCES

CONTACT

  • +1.415.571.4779
  • elizabethmorellodesign@gmail.com
  • San Francisco, CA, 94109, USA
  • elizabethmorellodesign